Elina
Mirgalieva.
9 years across luxury, beauty, events, tech, FMCG, real estate, blockchain, and fintech. Strategic thinking, consumer insight, and data-informed communications — built to scale across markets, cultures, and channels.
Strategy, insight,
and a vision
driven by impact
I started my marketing career in London in 2016 by founding my own agency — earning a UK Tier 1 Graduate Entrepreneur endorsement, and subsequently obtaining Innovator Founder and Start-up status. Since then, I've spent nine years navigating diverse sectors, from luxury and beauty to Web3 and fintech.
My approach is strictly end-to-end. I handle the research, map out the strategy, and drive the execution. Rather than getting lost in the data, I use analytics to inform clear, impactful communication.
Supported by an MSc in Digital Marketing and a prestigious UK professional qualification in strategic management and leadership (CMI Level 7 Diploma), I specialise in making complex concepts accessible and turning strategic goals into tangible results.
Areas of expertise
Marketing Strategy & Analytics
I build strategies focused on tangible outcomes — defining clear goals upfront, tracking the metrics that matter, and remaining flexible enough to adapt when the data points in a new direction.
Consumer & Market Research
I look beyond the brief to understand what your audience truly values. Qualitative insights, audience segmentation, and competitor analysis — uncovering narratives that give a brand a genuine voice.
Communications & PR
I craft and manage communications that cut through the noise. From executive thought leadership to brand tone across digital channels — clarity, credibility, and the right message to the right people.
Brand Positioning & GTM
Strong positioning starts long before the design phase. I define where your brand sits, what makes it uniquely appealing, and how to translate that into a seamless go-to-market strategy.
Event & Exhibition Marketing
In-person experiences require a highly curated touch. End-to-end on-ground presence — elegant pavilion experiences and coordinating extensive brand portfolios at major international exhibitions.
Digital & Content Strategy
Content that naturally earns attention. Structured editorial frameworks, organic channels, and thought leadership — positioning brands as trusted authorities, backed by performance metrics.
Projects that left a mark.
Built the First Editions pavilion brand from scratch in partnership with Messe Frankfurt — positioned as a global showcase for independent luxury beauty and fragrance brands at the world's most competitive trade exhibitions.
Visual identity, tone of voice, onboarding systems, social media strategy. Pre-campaign Instagram: 40,151 views, 14,826 unique accounts. On-ground execution at Beautyworld Middle East and Beautyworld Japan.
Became Messe Frankfurt's headline global product. 1,200+ curated B2B meetings. One brand secured €500K in follow-on investment.
Long-term thought leadership and PR programme for the founder of International Luxury Brand Consultancy — building expert authority in global beauty markets.
Communications strategy, systematic LinkedIn growth, expert placements in international industry media, speaker integration at major global events.
11,949 followers on LinkedIn · 123,702 impressions in 2024 · engagement up 5,627% · Speaker at Beautyworld ME, Next in Beauty, Beautyworld Saudi Arabia.
Full brand strategy for a healthy confectionery FMCG brand entering a crowded wellness category.
Consumer research, market analysis, competitor benchmarking. Brand positioning: "Pleasure without guilt or compromise." Two-tier portfolio strategy (Gourmet and Lifestyle), complete brand platform and communications framework.
Brand elevated from local craft to cultural positioning. Established presence in e-grocery and retail shelves with a growing loyal customer base.
Full brand launch for a natural cosmetics brand where the hero ingredient — hemp oil — triggered consumer scepticism. Zero to market.
Category audit, brand positioning, launch strategy, e-commerce platform development, media campaign for first-customer acquisition.
Launched on schedule. Strategic B2B focus secured international distribution — including a contract for Aeroflot Business Class.
Build authoritative brand for a developing hedge fund with zero direct advertising permitted under financial regulatory constraints.
Investor interviews, full brand platform, PR-only distribution concept. Technical investment language translated into business value narratives for institutional audiences.
Elevated regulatory status · Institutional investors secured · Abu Dhabi office opened.
Package a complex technology product for global market entry and build trust with B2B partners and retail users.
Communication architecture, performance channels, international media presence. Secured strategic partnerships with KnownOrigin and MakersPlace.
£50K independent funding secured · Partnerships with two of the leading digital art marketplaces.
Create, position, and operationally manage a full-cycle digital marketing agency in London.
Business model, internal processes, team building, corporate client acquisition system. Endorsed by UK Tier 1 Graduate Entrepreneur organisation. Innovator Founder and Start-up status obtained.
Successful launch and scaling · Portfolio of long-term contracts · Complex digital strategies delivered for brands of varying scale.
Positioning of premium residential and commercial properties — differentiating communication in a conservative, highly competitive market.
Consumer insight analysis in the high-end segment. Positioning strategy combining property aesthetics with commercial investor arguments. Brand, websites, SEO, social, and cross-platform campaigns across five group companies.
Strong premium brand image · Increased campaign effectiveness · Stable flow of qualified leads.
Communication strategy and launch of a mental wellness platform in the competitive digital health market.
Deep analysis of consumer barriers in health, product positioning, digital communications framework. Qualitative research with mental health practitioners. Investor-facing marketing video produced.
Successful product launch · Virgin Startup funding secured · Stable growth of initial platform registrations.
Where art, technology
and culture converge.
Between 2020 and 2022, I worked at the intersection of fine art, blockchain, and digital culture — at a moment when the NFT space was genuinely rewriting the rules of how art is owned, experienced, and monetised.
My role: connect artists with platforms and collectors, structure launches, manage communications, and build narratives that give a digital asset cultural significance — speaking credibly to both the art world and the tech community. Operating across Europe and the United States.
Projects were covered by major media and auctioned through leading platforms including Heritage Auctions.
"The most interesting work happens at the edges — where luxury meets technology, where culture meets commerce, where the familiar becomes something entirely new."
Lorenzo Quinn
Internationally acclaimed sculptor. NFT collaboration bridging monumental physical art with digital ownership.
Jonty Hurwitz
Creator of the world's smallest elephant sculpture. Private cultural activation in the context of Frieze Art London.
Riskie Forever
Artist behind the iconic Makaveli album cover. 1:1 collector NFT auctioned through Heritage Auctions. Ambassador: Mike Tyson. With Zelus Labs.
Jacquees
Full 3D body scan and metaverse experience developed for a song release — an early exploration of immersive digital presence in R&B.
Let's create
something
worth remembering.
Available for senior marketing and communications roles, consulting projects, and strategic partnerships. Open to relocation worldwide.